RONSON sets a new standard for developer service

New Strategy RONSON Development Puts the Customer at the Center

RONSON Development is raising the bar for customer service in the real estate industry. The company is introducing a new brand strategy that combines the use of cutting-edge technologies with new types of specialists dedicated to customer care before and after the purchase of an apartment.

RONSON has been operating in the Polish market for 24 years. It has completed dozens of projects and built thousands of apartments. The company's experience and achievements translate into customer trust, leading clients to return today to buy their dream home for their children. The company's success is the result of a team of professionals with many years of experience in the industry and collaboration with reliable contractors. Now is the time for the next step.

"24 years of operation is a long enough period to build not only a strong market position but also the character of the brand. RONSON has developed intensively over the years. This experience allows us to be a partner and advisor that customers can trust," says Boaz Haim, President of RONSON Development. He adds: "We have titled our new brand strategy 'Expect More.' We want every customer who interacts with the RONSON brand to expect more—better products, higher quality service, and faster, more effective problem resolution. At RONSON, the customer is our most important value, and all our actions are aimed at meeting their expectations. Employees and subcontractors must understand that the customer is our top priority. This makes proactivity, professionalism, and high standards of our investments in their segments the values of our brand. Additionally, we focus on added values in the projects we execute that set us apart from the competition," comments Boaz Haim.

The strategy introduces a new standard for customer service in real estate, called the "RONSON Standard." A team of RONSON experts worked on its creation.

"We have been preparing to present ourselves in this new way for 1.5 years. We started by streamlining processes, improving structure, assessing our managers' competencies, and establishing an optimal development path for them. Together with the entire team, we held a series of workshops to define the values of the RONSON brand. By analyzing the market and its needs, we decided to invest even more in innovation and new technologies. To ensure the highest standard of service, we are introducing many advanced tools. Among them is a modern, intuitive Customer Panel that enables quick contact with the developer. It will provide advice, tips, and information about the current construction progress. Through the Panel, customers will be able to contact the appropriate department in our company and quickly find help. Customers will also have access to a payment schedule and will be able to accept the date of property handover or the transfer of ownership agreement. But our care for the customer doesn't end there. After receiving the keys to their new home, customers will be greeted by an Investment Supervisor. This professional will be available on-site for a year after the building is completed. They will quickly and efficiently handle minor repairs, and if external subcontractors are needed, they will complete a defect reporting form with the customer to expedite the repair process and minimize formalities. We have also created a new position of Quality Manager, responsible for regularly monitoring projects during construction and reviewing apartments before inviting customers for handovers. Their oversight will minimize defects and ensure the highest quality of our investments," describes Karolina Bronszewska, Marketing and Innovation Director at RONSON.

The new brand strategy is accompanied by a new visual identity. "The revamped graphic design, logo, website, and refreshed sales offices are the first changes that customers will notice. There will also be updates on our social media channels. Short videos featuring experts will appear on RONSON's social media, introducing the latest technologies and innovative solutions used in buildings. Customers will be able to follow behind-the-scenes work on projects and read expert advice and opinions in press statements," comments Karolina Bronszewska.

"We are convinced that our approach and the use of advanced technologies will not only satisfy customers but also set new standards in the real estate market," summarizes Boaz Haim, President of RONSON Development.