The new pillar of business for RONSON Development.

RONSON Development is entering the institutional rental segment (Private Rented Sector - PRS). By the end of 2025, the developer aims to secure a land bank for approximately 5,000 rental apartments, primarily available in Warsaw, Wrocław, and Poznań. This positions RONSON among the pioneers of the rapidly growing PRS market in Poland. "This is a natural consequence of the company's development," say its representatives.

RONSON Development has been present in the Polish market for 20 years. During this time, it has successfully completed 32 development projects and built over 10,000 apartments. "Our long-standing experience, business know-how, market knowledge, and awareness of current trends, but most importantly, the company's financial stability, allow us to take a significant step towards expanding RONSON’s activities into the institutional rental segment," says Boaz Haim, President of RONSON Development. "This will be the second pillar of our operations, conducted alongside our key activity of selling apartments on the primary market. We will take steps to secure experienced financial partners for this area."

PRS - Growth Trend

Forecasts for the institutional rental market in Poland are promising. Economic factors, particularly the rising prices of apartments for sale, as well as demographic ones, play a role. Younger generations value mobility, financial independence, and consequently, a flexible housing offer tailored to their current needs. "The group of people renting apartments is growing, and we, as a stable and financially strong development company, want to be their first choice. We are preparing an offer for a wide range of recipients: professionals, managers who are mobile in their careers, as well as students and families. As always, we pay a lot of attention to the design phase. Our investments in the PRS segment will stand out for their quality and functionality," says Andrzej Gutowski, Vice President and Sales Director of RONSON Development.

High Standards

Boaz Haim emphasizes the unique nature of the offer. RONSON knows how to recognize and meet the needs of residents in its projects. "In our PRS operations, we will be responsible for the entire process from A to Z, meaning from the design stage of the investment, through the construction phase, to developing the offer, launching it on the market, and managing the rental itself. This will allow for investments tailored to the rental market, responding to its specific needs, including shared spaces and service functions." He adds, "We are full of enthusiasm as we begin this entirely new chapter in our business history. We believe that expanding our operations into a new segment will positively reflect in our financial results in the coming years and contribute to the continued and steady building of the company’s value."

The company stated that by the end of 2025, its rental apartment offer will include about 3,000 units across three cities in Poland—Warsaw, Wrocław, and Poznań—and the land bank for RONSON in the PRS segment will be secured for approximately 5,000 units. "The choice of these locations is not accidental. We know these markets well, as we have been present as developers for years. We also selected them because they have the greatest rental market potential," says Andrzej Gutowski. "Our long-term goal is to gradually increase the pool of rental apartments in our portfolio, and we do not rule out expanding our activities to new markets."

Stand Out

The promising institutional rental market, particularly popular among young people who organize their lives online, encourages the pursuit of new solutions. Karolina Bronszewska, Marketing Director at RONSON Development, outlines RONSON's competitive advantages in the PRS segment. "We focus on high-quality service, simplified formalities, and various amenities and additional services offered as part of the rental, available in different options depending on current needs, life stages, or financial capabilities of the client. We understand how important digital convenience and technological advancement are to the younger generation, which is why we will implement numerous online conveniences in our rental apartments that allow clients to choose an apartment, handle necessary formalities, and pay bills, all with a 'single click'."