5 tips on how to prepare apartment photos for sale

In the age of the internet, most people interested in buying an apartment browse advertising portals. This is confirmed by the results of a study conducted by the National Association of Realtors (NAR). It turns out that over 90% of buyers start their property searches online. One of the key elements of online apartment sale listings is the photographs of the rooms, as these capture the attention of potential buyers. High-quality photos can help sell a property faster. So how can you prepare good photos of a property for sale? Here are our 5 tips. Happy reading!

Why It's Worth Including Attractive Photos in Real Estate Listings

Before we delve into tips, it's important to consider why photos in real estate listings are so significant. When browsing apartment sale listings, it’s the photos that take center stage. Well-taken photographs can highlight the property's advantages, showcase the layout and size of the rooms, and display the quality of the finishes and the overall condition of the apartment.

Moreover, high-quality images also serve as a tool to build trust between the seller and the buyer, confirming that the property is well-maintained and that purchasing it is a great investment. As a result, including good photographs in a sales listing can not only increase interest in the property but also enhance its value.

Here Are 5 Tips for Taking High-Quality Photos for Your Apartment Sale Listing

If you want your apartment to find a new owner quickly, preparing good photos for the sales listing is crucial. Below are five tips for photographing an apartment that will encourage potential buyers to contact you and persuade them to purchase the property.

Take Photos at the Right Time of Day

To ensure the best conditions for photography, it's best to take pictures in natural daylight. If you don't have a professional camera, the most favorable lighting conditions occur in the morning and afternoon. It’s believed that good photos can especially be taken in apartments facing east and west. Taking pictures on a rainy or cloudy day is also a good idea, as clouds neutralize the stark contrasts between light and shadow that occur on sunny days.

Position the Camera at Sitting Eye Level

A very common mistake is taking photos from a standing person's perspective while leaning down. This position not only directly worsens the perspective of the photograph but also makes the ceiling or floor occupy a larger part of the image. A better solution is to set the camera at the eye level of a person sitting in a chair.

Plan the Composition

Before you start taking photos, think about the compositions that will best showcase the apartment's selling points. Depending on the layout of the apartment, some rooms are worth presenting in several shots, while others may only need one perspective.

A good practice is to walk through all the rooms and consider which angles will most interest potential buyers. Professional photographers recommend avoiding backlighting. Therefore, don't take photos while standing in doorways facing the room, as they won't showcase many of the property’s advantages. A better approach is to stand next to a wall or in a corner by the window. This way, the photograph will reveal the full perspective of the room.

Utilize Proven Technology

Nowadays, smartphones are equipped with cameras capable of taking amazing photos. If you plan to take pictures with your phone, use the available technology. Check if your smartphone's camera has a wide-angle lens. This feature allows you to better showcase space and depth while maintaining proper photo sharpness. Take advantage of this technology and enjoy good photos that will help you sell the property quickly. If possible, however, use a professional camera—good equipment is more effective than a smartphone in such situations.

Show the View from the Window

If you want to enhance your listing, take some photos that showcase both the interior and the view from the window. This approach is especially worth considering if the surroundings and views increase the property's value. That's why more and more developers focus on ensuring that developments are located near green spaces and service outlets. A great example of this is the new apartments in Poznań located in the “Grunwald among the trees” estate.

Professional Real Estate Photography – Is It Worth Hiring a Professional?

With our tips, you now know how to take good photos that will not only attract potential buyers to the listing but also visually enhance the property's value. However, taking photos yourself is not a necessity, as you can use the services of a professional photographer in the real estate market. This is someone who understands home staging and, thanks to their knowledge, experience, and professional equipment, will produce significantly better photos than an amateur. As you can see, taking good photos of an apartment for sale requires attention to many aspects. However, after reading our article, creating attractive photographs of your property should not be a problem.